Design Line v2 · Huntabout, powered by CoastZone
huntabout

Finished team experiences that run themselves.

Self-running digital team games on the players' own phones. No app, no facilitator, automatically scored. This page is the working identity — every color, card and claim below is the system.

The signature: a cinematic game world made operationally clear — visible phone guidance, a coral progression path, and an automatically completed outcome.

Send one linkTeams playResults appear

01Logo direction

A start node, not a map pin.

The lowercase wordmark keeps its warmth. The i-dot is now a coral start node — a play cue that begins the sequence — answered by a small ring node at the terminal of the g: start, then finish. The monogram is a custom lowercase t carrying the same start node.

huntaboutOn Midnight
huntaboutOn Paper
Monogram
Favicon size tests — optical previews
64 px
32 px
24 px
16 px

Logo direction prototype — final vector artwork and trademark review required.

02Palette

One interaction color. One reward color.

Midnight is the base, Paper is the light surface. Coral is the only interaction color. Gold is reserved for what is earned — scores, ratings, timers, completed states. Everything else supports.

Midnight
#1B2440
Primary surfaces, structure, inactive motif nodes, badges.
Midnight Dark
#131A30
Footers, phone bodies in artwork, deep surfaces.
Coral
#FF6B5B
The only primary interaction color: CTAs, current-action states, progression paths. Always with Midnight text.
Gold
#F5B731
Reserved: scores, ratings, points, timers, earned states, highlighted quiz tiles. Never body text on light.
Paper
#F7F5F0
Warm light background and text on dark surfaces.
Ink
#1D2B33
Body text on light surfaces.
Muted
#5B6672
Secondary text, 13 px and up.
Genre colors — restricted use

Allowed in exactly three places: poster artwork, the 3 px decorative card edge, and non-essential icons that sit next to text. Never CTAs, never running text, never the sole indicator of anything. Genre is identified by icon + text, not by color.

Hunt Green
#2E9E6B
City Hunt · compass/route icon
Warm Violet
#8B6CC7
Talk Turns · dialogue-turn icon
Noir Red
#C0392B
Murder at the Factory · clue icon
Show Blue
#2D7DD2
Quizboard · grid/buzzer icon
Spy Teal
#148F9B
Save the CEO · target/mission icon

Contrast receipts — WCAG AA, computed

  • AaMidnight on Coral (CTA) — 5.5 : 1
  • AaCTA hover #FF8273 — 6.3 : 1
  • AaCTA active #F2604F — 4.8 : 1
  • AaInk on Paper — 13.3 : 1
  • AaPaper on Midnight — 14.0 : 1
  • AaGold on Midnight — 8.5 : 1
  • AaMuted on White — 5.9 : 1
  • AaMuted on Paper — 5.4 : 1
03Typography

Bricolage names and scores. The system explains.

Bricolage Grotesque is reserved for five roles: hero headlines, section titles, game names, major score moments and the wordmark — weight 700, with 800 for a single hero statement. Everything transactional is the system stack. If Bricolage fails to load, the page falls back to the system stack and stays fully readable.

Bricolage Grotesque — names, sells, scores
Runs itself. Nothing for you to judge.
Murder at the Factory
42:18 major score moment · timer
Hero / section titlesBricolage 700–800 · 27–48 px · −0.5% tracking
Game namesBricolage 700 · 24 px · −0.5% tracking · wraps cleanly
BodySystem · 15–16 px · 1.5–1.6 line height
Product definitionsSystem · 14–15 px · Ink
Outcomes 13.5–14 · specs 13 · trust 12.5–13System · line height ≥ 1.35
Uppercase labelsSystem 700 · ≥ 12 px · tracking .08–.12 em

Prices, trust rows, reviews, buttons and forms are always system stack. No all-caps Bricolage at small sizes.

04Ready → Play → Scored

The reusable motif.

Three connected nodes: a link/phone icon, a game-specific objective icon, a checkmark/leaderboard icon. It appears on cards, in email headers, on kickoff screens and at checkout. States are always icon + text — never color alone.

ReadyLink sent — done
PlayTeams playing now
Coral — current action Gold — earned completion Midnight — structure / inactive

On cards — compact line

Send linkteams playresults appear

Objective icon is game-specific

Linksolve the caseverdict scored

Also used in

Email header strip, kickoff screen state row and checkout reassurance — all shown in sections 07 and 12.

05Icon system

One stroke weight, no emoji.

Inline SVG, 2 px rounded stroke on a 24 px grid, drawn in Midnight or Ink. Genre icons identify games together with a text label; spec icons sit inside pills at 14–16 px next to 13 px text.

Compass · City Hunt
Turns · Talk Turns
Clue · Murder
Grid · Quizboard
Target · Save the CEO
Group size
Duration
Indoor
Outdoor
In / outdoor
Language
Rating
Verified
Ready / link
Play
Done
Scored / results
Fast setup
Finish
Outcome
Own phone
Big screen
06The five games

Visible gameplay, identical anatomy.

Every poster shows the same three things at any size: the people, the phone they play on, and the objective. Roughly 55% gameplay, 45% atmosphere. Every card carries the same information in the same order.

* Example trust data — replace with verified production data before launch. All ratings, play counts and prices on this page are placeholders.

Self-running · No app
Adventure · Outdoor

City Hunt

A ready-made GPS challenge game for teams outdoors.

4.8126 teams played
  • Ready in 15 minutes · no app
  • 70 varied challenges keep every role involved
  • Automatically scored with live team progress
2–20 teams 90 min Outdoor DA/EN

Send linkteams playresults appear

From 89 DKKper person*Test-play first
YOUR TURN Maya What should we do more of? Self-running · No app
Dialogue · Indoor

Talk Turns

A phone-guided conversation game where every voice gets a turn.

4.987 teams played
  • Questions and instructions included
  • Structured turns ensure every voice is heard
  • Organizer receives the teams' submitted takeaways
4–200 people 45–60 min Indoor DA/EN

Send linkteams playresults appear

From 69 DKKper person*Test-play first
EVIDENCE Clue unlocked Self-running · No app
Mystery · Indoor

Murder at the Factory

A self-running murder mystery with automatically unlocked clues.

4.863 teams played
  • Ready for any office, hotel, or meeting room
  • Clues unlock automatically as teams progress
  • Final verdict is submitted and scored without a host
2–15 teams 60–90 min Indoor EN

Send linkteams playresults appear

From 99 DKKper person*Test-play first
? A B C D Self-running · No app
Quiz · Big screen

Quizboard

A ready-made team quiz played on phones and shown on the big screen.

4.7214 teams played
  • Running in five minutes with a laptop and screen
  • 70 ready-made questions across clear categories
  • Phone answers update the live leaderboard automatically
2–25 teams 30–60 min Big screen DA/EN

Send linkteams playresults appear

From 69 DKKper person*Test-play first
CLASSIFIED K2 X9 LOCATE THE CEO 42:18 REMAINING Self-running · No app
Mission · In/Outdoor

Save the CEO

A timed spy mission personalized around your company.

4.941 teams played
  • Personalized story approved before the event
  • Timed missions guide teams indoors or outdoors
  • Progress and results are handled without a facilitator
2–20 teams 90 min In/Outdoor EN

Send linkteams playresults appear

From 99 DKKper person*Test-play first
07Card anatomy

Same order, every card.

Eight fixed slots. No card may reorder, merge or drop a slot.

Self-running · No app
Adventure · Outdoor

City Hunt

A ready-made GPS challenge game for teams outdoors.

4.8126 teams played
  • Ready in 15 minutes · no app
  • 70 varied challenges keep every role involved
  • Automatically scored with live team progress
2–20 teams 90 min Outdoor DA/EN

Send linkteams playresults appear

From 89 DKKper person*Test-play first
  1. 1Poster. Gameplay visible at any size: people, phone, objective, coral path, completed outcome.
  2. 2Format badge. "Self-running · No app" on every game. Midnight or translucent Midnight, Paper text, never all-coral.
  3. 3Game name. Bricolage 700, wraps cleanly. Genre label above it: icon + text, never color alone.
  4. 4Definition. One plain-language sentence that says what the product literally is.
  5. 5Trust row. Stars, rating, play count, verified icon. Example data until production data exists.
  6. 6Three outcomes. Fixed order: setup risk · participation · operational result. Never duplicates spec facts.
  7. 7Spec pills. SVG icon + 13 px text: group size, duration, venue, language.
  8. 8Price + one coral CTA. Midnight text on coral, 44 px minimum height. The Ready→Play→Scored line sits directly above.
Compact card — shop rows and cross-sells (thumbnail 112 × 70)
City HuntSelf-running · no app · outdoor · 90 min4.8 · 126 teams playedFrom 89 DKK / person Murder at the FactorySelf-running · no app · indoor · 60–90 min4.8 · 63 teams playedFrom 99 DKK / person Save the CEOSelf-running · no app · in/outdoor · 90 min4.9 · 41 teams playedFrom 99 DKK / person

At 112 × 70 the posters still separate: Hunt = route and flag in a dusk city · Murder = upright phone and evidence board in a confined interior · CEO = diagonal route, HUD phone and target. Murder and CEO stay distinguishable in grayscale by structure alone.

Layouts — the card grid above is the desktop layout (1440/1024); below, the same card at a 390 px viewport. The trust count wraps under 340 px; nothing drops below 12 px.
Self-running · No app
Dialogue · Indoor

Talk Turns

A phone-guided conversation game where every voice gets a turn.

4.987 teams played
  • Questions and instructions included
  • Structured turns ensure every voice is heard
  • Organizer receives the teams' submitted takeaways
4–200 people 45–60 min Indoor DA/EN

Send linkteams playresults appear

From 69 DKKper person*Test-play first
08Trust data states

Honest at every stage.

The trust row adapts to how much verified data a game has. Numbers are never invented — until production data exists, every instance is visibly labelled as example data.

Established game

4.8126 teams played
Example trust data — replace with verified production data

Early game — no rating yet

18 verified team sessionsFirst played May 2026
Example trust data — replace with verified production data

New game — pilot proof

Pilot-tested by 12 teams94% completed without support
Example trust data — replace with verified production data

Detail page — review module

“Everyone joined in under two minutes.”

Office Manager · 74 participants
Placeholder review — replace with a verified customer quote
09Interactive states

One CTA color, five states, keyboard first.

Coral background with Midnight text (5.5 : 1) — never white on coral. Minimum 44 px height and 44 × 44 targets, real buttons and links only, and a 3 px gold focus ring on everything focusable. Nothing is communicated on hover alone.

Default
Hover #FF8273
Active #F2604F
Focus — gold ring
Disabled
Secondary

The hover/active swatches here are static demonstrations; the same values are bound to real :hover, :active and :focus-visible states on every button on this page. Try tabbing through it. Motion respects prefers-reduced-motion.

10Voice

Certainty before entertainment.

Address the organizer's risk. Define the product before the cinematic language. Concrete facts beat adjectives — and no inflated claims.

Say

  • Runs itself. Nothing for you to judge.
  • Ready in 15 minutes.
  • No app and no facilitator.
  • Send one link. Teams play. Results appear.
  • Test the full experience before your event.
  • Automatically scored from start to finish.
  • One purchase, one invoice, one finished game.

Never

  • Unforgettable fun
  • The ultimate team experience
  • Bring your team closer
  • Colleagues become people
  • Effortless magic

Rule of thumb: if the sentence could sell any teambuilding product, it does not sell ours. Lead with what removes the organizer's risk; the fun is proven by the trust row, not by adjectives.

11Before / after

Same game. Different signal.

Left: the current webshop card. Right: the same game in Design Line v2.

Before — current webshop card

City Hunt

A super fun city adventure for your team! Lots of laughs guaranteed! 🎉

⭐ Fun  ·  🏃 Active  ·  📱 App
Buy now

No genre, no definition, no proof, no fit, no price. The buyer must click to learn what it is — and "App" raises the exact objection Huntabout removes.

After — Design Line v2
Self-running · No app
Adventure · Outdoor

City Hunt

A ready-made GPS challenge game for teams outdoors.

4.8126 teams played
  • Ready in 15 minutes · no app
  • 70 varied challenges keep every role involved
  • Automatically scored with live team progress
2–20 teams 90 min Outdoor DA/EN

Send linkteams playresults appear

From 89 DKKper person*Test-play first

Genre, definition, proof, outcomes, fit and price — decoded before the buyer reads a full sentence.

12Applications

The motif end to end.

Email, big screen and checkout carry the same Ready → Play → Scored sequence, so what the organizer bought is exactly what the players see.

Email — order confirmation with motif header
Kickoff — big-screen title card
Kickoff
Murder at the Factory
No host tonight. It runs itself.
Ready Starts in 04:32 Scored
Checkout — reassurance module

Checkout — City Hunt

42 players · Thursday 14:00 · one invoice
ReadyLink ready after purchase
  • Test the full experience before your event.
  • One purchase, one invoice, one finished game.
3,738 DKK · 42 players*Complete purchase